Beruru was pushed to upgrade because their e-commerce platform was nearing the end of its life cycle. However, they had to choose their features carefully because they were considering their future expansion goals and wanted technology that could grow with them.

The main task was to gently alter both the UX and aesthetic design to deliver an upgraded shopping experience that corresponded to the brand's industry-leading physical presence.

We undertook a comprehensive redesign of Beruru's online store, encompassing refinements in color schemes, typography, and visual elements, along with a reevaluation of the fundamental structure of key web pages.

This endeavor allowed us to maintain the brand's established identity while introducing an enhanced user experience tailored to captivate and engage customers. Additionally, we addressed and resolved issues on the product detail page, including inventory status and the implementation of a Pre-Order feature to optimize the user's shopping journey.