CryptoRypto needed to swiftly create an online forum to promote various digital coins in the cryptocurrency market, and they had a tight three-month timeline to do so. Their existing website was developed using Angular.js, but it proved challenging to keep the content up-to-date.

Their primary goal was to revamp the site with a unique design while implementing a user-friendly Content Management System, akin to WordPress.

Our design team simultaneously worked on the brand and the WordPress website, providing us with a unique chance to conceptualize the brand's identity. Taking inspiration from well-established cryptocurrency market platforms, our goal was to craft a visual style that emphasized enduring elegance over passing trends, placing a stronger emphasis on textual content over imagery.

Reflecting on earlier websites, what stood out to us was their understated quality, heavily reliant on typography and grid systems, in contrast to the media-rich nature of today's digital landscape.